The Home Selling Process

Using Reynolds Realty Gulf Coast as your seller’s agent gives you a competitive edge because of our:

Experience: As a real estate broker, I’ve served Manatee and Hillsborough counties since July of 2004. Prior to that, I have over 30 years’ experience in Corporate America, which translates into focused customer service.

Marketing: Most buyers begin their search online. Our sellers have a competitive edge in this market, as we place their listings on multiple websites where we know buyers are searching.

Customer Service: My customer based experience gives me an understanding of the importance of customer service which I pass onto to all of team members – training them extensively as seller and/or buyer agents.

Beginning the Home Selling Process

During our first consultation, we’ll want to know what your objectives are. Plenty of questions are always welcome. You may want to know what to expect and how to prepare and price your home for sale. Our sellers are provided a CMA, Comparative Market Analysis, which provides you with details of homes that have sold in your area. This is an amazing tool that can be used, in part, to price your home. You’ll also be interested in market conditions in your area – median pricing, days on market, etc.

The Listing Agreement

With your questions answered, you’ll be ready to review and sign a Listing Agreement and any mandatory disclosures. What sets us apart from our competition is our “Fire Me Anytime You Want” policy. What this means, with no strings attached, is that you can cancel your Listing Agreement, with no cost or penalty to you, anytime you like.

Preparing Your Home to Attract Buyers

Buyers are looking everywhere online – Trulia, Zillow, and just to name a few. Other listings can be easily found prior to the actual home tour. Therefore, you want to put your best foot forward to showcase your home and attract potential buyers. True, you want to get their attention at the curb. However in today’s market, you want to get their attention on the web.

Establishing the Listing Price

As mentioned above, when determining a listing price, you’ll want to consider many factors.  This involves researching homes in the area that have sold as well as considering upgrades, condition, and the real estate market in your area. Striking a balance between an over-priced or under-priced home is important, as you likely want to net the highest possible dollar amount at closing.


Marketing Matters

We want to reach motivated buyers who are looking for homes in the area. They’re also looking at other homes in the area – your completion. Therefore, we need to market your listing competitively and consistently. It needs to be posted on,, and dozens of other websites. We have an aggressive marketing campaign that reaches buyers were they’re searching - online - including social media.

Marketing is a big part of the story, but I know that you want updates on your listing. I offer reports to my sellers that give them an idea of the interest that’s generated from our marketing plan.

Guidance Along the Way

I understand that real estate documents are complex and not easily understood by many sellers. Therefore, I will go over any offers and terms of the offer with you. Negotiation is key when accepting and rejecting offers, and I will negotiate to get you the best possible offer with the best possible terms.

After an offer has been accepted, I’ll work with you to make sure you’re informed every step along the way.


Your home has sold, and you’re ready to move. Congratulations, you home has closed escrow! Even now, if you have any questions, please feel free to call me at (941)737-6562. Many times my sellers come back to sell and purchase another home when they want to upgrade or downgrade their homes.